Write to: myself (.at.) mariusluedicke . de Call: +43 650 583 4253 University of Innsbruck Brand Lab Innsbruck Institute for Strategic Management, Marketing, and Tourism Universitätsstr. 15, Room o.3.21 6020 Innsbruck, Austria University of Witten/Herdecke Professur für Marketing (in Vertretung) Alfred-Herrhausen Str. 50 58448 Witten, Germany