| Dr. Marius Luedicke | ||
| Selected Publications Luedicke, Marius K., Craig J. Thompson, and Markus Giesler (2010), “Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict,” Journal of Consumer Research, 36 (6), 1016-33. Luedicke, Marius K., Craig J. Thompson and Markus Giesler (2009), "Why the Jeremiad against Consumerism Doesn't Reduce Consumption," in Consumer Culture Theory Conference, Vol. 4, eds. David Wooten and Markus Giesler, Ann Arbor, MI. Luedicke, Marius K. and Markus Giesler (2009), "Conceptualizing "Brand Acculturation": Preliminary Insights from the BMW Case," in 5th Workshop on Interpretive Consumer Research, eds. Avi Shankar and Bernhard Cova, Milan, Italy: Bocconi University Luedicke, Marius K. and Markus Giesler (2009), "Host Culture Responses to Brand-Related Acculturation: Legitimation Struggles Between German and Turkish BMW Owners in Germany," in Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 135-138. Luedicke, Marius K. (2009), "Consumer acculturation to complex cultures: A review and revision of its key concepts," in International conference on immigration, consumption and markets, eds. Søren Askegaard and Nil Özçaglar-Toulouse, Lille, France: University Lille 2. Bettingen, Jean-Francois and Marius K. Luedicke (2009), "Can Brands Make us Happy?" in Advances in Consumer Research, CA: Association for Consumer Research. Giesler, Markus, Marius K. Luedicke, and Kai-Uwe Hellmann (2008), "Nation of Frauds or Network of Cyborg Consumers? Authenticating Adventures in American Self-Enhancement Culture," in Proceedings of the 3rd International Consumer Culture Theory Conference, June 20th, 2008, Boston, USA. Luedicke, Marius K. and Markus Giesler (2008), " Host Culture Responses to Brand-related Acculturation: Legitimation Struggles Between German and Turkish BMW Owners in Germany," in Advances in Consumer Research, CA: Association for Consumer Research. Luedicke, Marius K. and Markus Giesler (2008), "Contested Consumption in Everyday Life," in Advances in Consumer Research, Vol. 35, Memphis, TN: Association for Consumer Research. Füller, Johann, Marius K. Luedicke and Gregor Jawecki (2008), "How Brands Enchant: Insights From Observing Community-Driven Brand Creation," in Advances in Consumer Research, Vol. 35, Memphis, TN: Association for Consumer Research. Luedicke, Marius K. and Markus Giesler (2008), "A Poststructuralist View on Brand Community Using the Context of the BMW Brand of Vehicles," in Proceedings of the 2nd International Consumer Culture Theory Conference, eds. John F. Sherry Jr. and Eileen Fischer, Toronto, CA. Luedicke, Marius K. (2007), "Towards a Narratology of Brands?" in European Advances in Consumer Research, Vol. 8, Valdosta, GA: Association for Consumer Research. Luedicke, Marius K. and Markus Giesler (2007), "Brand Communities and Their Social Antagonists: Insights from the Hummer Case," in Consumer Tribes, ed. Bernhard Cova, Robert V. Kozinets and Avi Shankar, Elsevier. Luedicke, Marius K. (2006), "Brand Community under Fire: The Role of Social Environments for the HUMMER brand community," in Advances in Consumer Research, Vol. XXXII, Eds. Cornelia Pechman and Linda Price, Valdosta, GA: Association for Consumer Research. Luedicke, Marius K. (2006), A Theory of Marketing: Outline of a Social Systems Perspective, Dissertation, University of St. Gallen, Wiesbaden: Gabler Edition Wissenschaft. > buy as book // download as pdf Luedicke, Marius K. and Markus Giesler (2005), "Negotiating Distinctions: How Brands Become Cultural Resources," in European Advances in Consumer Research, Vol. 7, Eds. Karin M. Ekström and Helene Brembeck, Valdosta, GA: Association for Consumer Research. Luedicke, Marius K. (2005), "Brand Systems: A Conceptual Framework for the Sociological Analysis of Brand Phenomena," in European Advances in Consumer Research, Vol. 7, Eds. Karin M. Ekström and Helene Brembeck, Valdosta, GA: Association for Consumer Research. Find some of these studies through Google Scholar here Student Publications Schmidtner, Sandra (2008), “On the Outside Social Construction of Brand Community: An Exploratory Study of The Volkswagen Golf GTI Meeting 2008," Diploma Thesis, University of Innsbruck. Pümpel, Michael (2008), “Status und Demonstrativer Konsum: Ein Blick hinter die Kulisse," Diploma Thesis, University of Innsbruck. Stöckl, Verena (2007), “The Dark Side of Marketing: A Conceptual Trial of Marketing in Contemporary Consumer Society," Diploma Thesis, University of Innsbruck. |
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